The week in B2B news (2 October 2020)
All the latest news from the supplier side of the industry, including updates from Salsa Technology, Gaming Realms and TG Lab
Relax Gaming seals Paddy Power Betfair deal
Relax Gaming has sealed an agreement with Paddy Power and Betfair in a move that will see its content integrated with the UK-based operators.
The partnership with the Flutter Entertainment brands will see titles such as Money Train and Temple Tumble go live with the brands.
Daniel Eskola, Relax Gaming CCO, said: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.”
Ian Gallagher, PPB gaming director of product, added: “We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
Oryx Gaming secures Microgaming link-up
Oryx Gaming has secured a distribution deal with Microgaming in a move which will see its content launch on the supplier’s aggregation platform.
Oryx’s RGS platform and titles such as Crystal Ball and Fancy Fruits will be made available to Microgaming customers.
Matevz Mazij, Oryx Gaming MD, said: “Microgaming is one of the leading names in the industry and its aggregation platform features the best content on the market. We are delighted to now add our proprietary and exclusive games to its existing offering and to reach new audiences.”
Leon Thomas, Microgaming commercial director, added: “Microgaming is delighted to partner with ORYX Gaming, who offer an extensive collection of engaging games from innovative and creative studios.”
Pragmatic Play unveils zombie-themed slot
Pragmatic Play has unveiled a zombie-themed slot title ahead of Halloween season called Wild Walker.
The 25-payline title sees players battle their way through a dystopian cityscape where zombies roam the deserted streets.
Melissa Summerfield, Pragmatic Play CCO, said: “Wild Walker is a thrilling addition to our slot portfolio as Halloween beckons.
“With huge win potential, stacked Wilds and a lucrative Bonus Round, Wild Walker is a haunting new addition where players will battle zombies for huge wins,” she added.
Gaming Realms partners with Eyecon
Gaming Realms has inked a multi-year partnership with online operator Eyecon to development a new title – Slingo Fluffy Favourites.
Under the remit of the agreement, Gaming Realms will be afforded the rights to licence Eyecon’s Fluffy Favourites brand to create a new Slingo version.
Mark Segal, Gaming Realms CFO, said: “This is a hugely exciting time for Slingo Originals, and we’re honoured to be working with such an iconic brand.”
Paul Gielbert, Eyecon commercial director, added: “Fluffy Favourites continues to be one of the most popular game brands in the market. By combining it with the successful Slingo game mechanic, this collaboration has produced a top game that Fluffy and Slingo fans are going to love.”
Salsa Technology inks Leander Games agreement
Salsa Technology has put pen to paper on a content exchange agreement with Leander Games.
Leander Games will gain access to Salsa’s library of video bingos while Salsa will integrate Leander Game’s portfolio into its game aggregation platform.
Peter Nolte, Salsa Technology CEO, said: “Leander’s games studio has built a wonderful reputation and we’re delighted to further diversify our GAP with these titles. Our proprietary games will help Leander build on its success as our cross-selling strategy continues to bear fruit.”
Steven Matsell, Leander Games CEO, added: “We are delighted to sign the partnership with Salsa. Salsa are uniquely placed in LATAM and this deal allows Salsa’s operators to access Leander’s range of internationally recognised slots and in return for Leander’s to access Salsa’s unique portfolio of games.”
TG Lab attains MGA licence
Omni-channel platform provider TG Lab has been granted a Critical Gaming Supply Licence by the Malta Gaming Authority.
The B2B licence will allow the firm to strengthen its position as a technology supplier in Europe, as it plans to expand into Spain and the United Kingdom.
William Jur, TG Lab VP of business development, said: “Securing our MGA B2B licence is a major milestone for our business as we continue our expansion.
“Our omni-channel igaming software service is now more readily available and enables us to strike more mutually beneficial partnerships,” he added.