The week in B2B news (19 November)

All the latest news from the supplier side of the industry, including updates from Kalamba Games, Pariplay and Pragmatic Play

Kalamba Games secures Swedish certification

Kalamba Games is set to launch in another European market after securing certification to offer its slot titles in Sweden.

Titles including Atlantis Thunder and Burning Diamonds will now be made available for distribution for Swedish operators.

Sweden marks the latest market penetration for Kalamba Games having launched in Croatia, Portugal, Italy, Spain and the Netherlands within the last 12 months.

Alex Cohen, Kalamba Games COO, said: “It’s pleasing to mark our entry into yet another important market in Europe, one which, as recent numbers attest, is continuing to perform strongly.”

Pariplay launches new in-house studio

Pariplay has launched a new brand for its in-house games studio in the shape of Wizard Games.

Wizard Games will operate within Pariplay as a distinctive business unit with Pariplay positioned specifically as an aggregator and studio partner.

Adrian Bailey, Pariplay MD, said: “Armed with its own identity, we expect Wizard Games to go from strength to strength in offering our operator partners improved content that is engaging and highly entertaining for players.”

Joey Hurtado, Wizard Games MD, added: “We have experienced excellent growth from our proprietary games studios and believe now is the time to really push on and realise the exciting potential we see here.”

Pragmatic Play increases presence in East Africa

Pragmatic Play has increased its presence in East Africa after inking a partnership with Kenyan brand Odibets.

Odibets customers will gain access to Pragmatic Play’s slot and live dealer portfolios featuring titles such as Wolf Gold and Day of Dead.

Yossi Barzely, Pragmatic Play chief business development officer, said: “We’re delighted to continue our expansion in the East African market, and Odibets’ strong and trusted brand will only enhance this.”

Aggrey Sayi, Odibets country marketing manager, added: “We’re excited to have such a diverse selection of proven player-favourite games to assist in our mission of delivering an enhanced gaming experience to players.”

Wazdan lands Kaizen Gaming partnership

Wazdan has secured a content supply agreement with Kaizen Gaming to bring its titles to the Greek market.

A wide range of Wazdan titles will go live with Kaizen Gaming’s Stoiximan brand with the pair already having partnered for the Betano brand in Portugal, Romania and Germany.

Albert Bellavista, Wazdan head of business development Spain and Latam, said: “Signing a deal with Kaizen Gaming is an exciting and important milestone moment for us, that will lead to numerous commercial opportunities.”

Dimokratis Papadimos, Kaizen Gaming RNG casino manager, added: “Our partnership with Wazdan highlights our commitment to continuously enrich our range of products across platforms to satisfy the needs and preferences of all our customers.”

Comtrade Gaming inks Superbet renewal

Comtrade Gaming has put pen to paper on an extension of its platform agreement with Superbet through to mid-2024.

Superbet uses Comtrade Gaming’s igaming platform for its major markets in Romania and Poland.

Steven Valentine, Comtrade Gaming CCO, said: “We are delighted to continue our partnership with Superbet. They are Romania’s number one operator by a clear margin, they have a fantastic team, and we are proud to have played a part in their exponential growth since they migrated to us three years ago.”

Adam Shaw, Superbet MD online, added: “It’s great to have Comtrade Gaming as a platform partner to provide the content our customers love. At Superbet, we have big ambitions for future growth and we don’t shy away from building our own technology and products, but most importantly – we want to give the best for our customers.”

IMG Arena extends STS agreement

IMG Arena has extended its partnership with Polish operator STS to continue to provide its livestreaming technology to the operator.

STS customers will continue to be afforded access to content from a range of tier-one football, basketball and world sports.

Andrew Corser, IMG Arena head of sales, said: “We are delighted to extend our partnership with STS. The agreement allows players to significantly improve their betting experience by increasing their access to engaging, official content and watching more of the sports live that they are betting on.”

Mateusz Juroszek, STS chair, added: “Extending our relationship with IMG Arena and increasing the number of events we stream is a key part of this innovation strategy.”

Comtrade Gaming | IMG Arena | Launches | Pragmatic Play | STS | Superbet