The week in B2B news (19 June 2020)
All the latest news from the supplier side of the industry, including updates from Soft2Bet, BetConstruct and Inspired Entertainment
Soft2Bet unveils quick deposit tool
Soft2Bet has unveiled a new quick deposit tool for its flagship online casino brand Wazamba.
The new single-click feature will allow customers to make an instant deposit without having to minimise game windows.
The widget is available across mobile and desktop devices and allows for a new, seamless gaming experience.
Boris Chaikin, CEO of Soft2Bet, said: “The launch of Wazamba’s quick deposit tool will significantly elevate the player experience and make it even easier for our customers to enjoy the impressive array of slot and casino games available.”
Evoplay Entertainment seals Mozzartbet agreement
Evoplay Entertainment has sealed an agreement with Serbian operator Mozzartbet.
Under the remit of the deal, Mozzartbet will integrate Evoplay’s portfolio of over 90 slot, table and instant games.
Vladimir Malakchi, Evoplay Entertainment chief business development officer, said: “We are delighted to partner with Mozzartbet, a widely recognised operator with an impressive market reach.”
Miloš Ranđić, director of online casino at Mozzartbet, added: “Evoplay Entertainment’s highly innovative casino suite has a proven track-record of popularity amongst a wide variety of players, so we are thrilled to have the company on board.”
Comtrade Gaming and EGT ink G2S deal
Comtrade Gaming and Euro Games Technology (EGT) have signed a deal which will see Comtrade’s Game to System (G2S) EGM protocol stack be adopted by EGT.
Comtrade’s proprietary technology will be integrated across EGT’s slot machines and will allow the vendor to introduce improved performance analytics.
Stanislav Stanev, EGT director of marketing and sales, said: “We have chosen Comtrade Gaming because of their track record and their continuous investment into G2S technology, which is allowing us to expand our slots into new markets, where G2S technology is mandatory.”
Igor Rus, Comtrade Gaming director of systems, added: “Development of G2S Protocol Stack, on which Comtrade Gaming has been focusing for the past decade, has been designed in a modular way to allow flawless integrated product performance.”
BetConstruct and R. Franco join forces
BetConstruct and R. Franco has entered into a strategic partnership to drive international expansion.
BetConstruct will be able to tap into the Spanish supplier’s full gaming catalogue while in return, R. Franco will be afforded access to BetConstruct’s global network of operator partners.
Mario Benito, R. Franco commercial director, said: ““We’re delighted to be working alongside one of the industry’s leading technology suppliers and see it as testament to the quality of the games, products and services that our company offers. We look forward to a long and productive relationship together.”
Aris Gabrielyan, head of regional business development at BetConstruct, added: “We are very happy to be partnering with R. Franco Digital, a benchmark for leadership in the Spanish market and a force to be reckoned with on the international stage.”
CogniGaming releases first egaming product
CogniGaming, a new egaming business created by Allan Turner and Isaac Wilder, has launched its first product.
CogniLander is a landing page tool that enables marketing teams to build, manage and optimise landing pages globally from a central content management system.
The tool is designed to improve marketing traffic, increase time efficiencies and reduce reliance on technology teams to build pages
Allan Turner said: “I’m very excited to announce the launch of our first product – CogniLander. We believe it really helps small to medium iGaming operators to manage their landing pages as efficiently as possible.”
Inspired Entertainment launches Summer Showdown
Inspired Entertainment has launched a new marketing campaign dubbed Summer Showdown
The campaign will pit two of Inspired’s most played slot characters, Centurion and Reel King, against each other in a battle to be crowned the Summer Showdown Champion.
Potential and existing customers will vote for their favourite character on social media ahead of the two characters featuring in new MegaWays versions of their existing slot.
In a statement, Inspired said: “Reminding customers how much players love these characters, the Inspired’s Summer Showdown campaign builds excitement for the launches of Centurion Megaways and Reel Kings Megaways, as it promotes that these proven brands are now tied to one of the most popular mechanics.”