The week in B2B news (16 October 2020)

All the latest news from the supplier side of the industry, including updates from Pragmatic Solutions, Yggdrasil and IMG Arena

IMG Arena inks Turkish deal

IMG Arena has inked a streaming supply partnership with Turkish operator

Under the remit of the agreement, Misli customers will be able to gain access to IMG’s streaming portfolio under its watch and bet premise.

Andrew Corser, IMG Arena commercial director, said: “We are delighted to partner with, one of Turkey’s leading and longest-established sports betting licensees. The deal allows Turkish players to safely and significantly improve their betting experience by increasing access to engaging, official content and watching more of the sports live that they are betting on.”

Burak Simsek, CEO, added: “Integrating live streaming services from IMG Arena will help take our online sports betting offering to the next level. IMG Arena has a world-class portfolio of sporting rights and their properties are proven to drive the acquisition and retention of customers.”

EvenBet extends Maltese B2B licence

EvenBet has extended its supplier licence from the Malta Gaming Authority (MGA) to offer it gaming platform in addition to its core poker offering.

The supplier secured its MGA licence earlier this year and will now ae able to offer Type 1 Gaming services to operators.

Dmitry Starostenkov, EvenBet Gaming CEO, said: “Our business has grown exponentially this year following increased demand for our services and launching the EvenBet poker platform with several new clients.

“Securing this new MGA licence extension is an important move that allows licensed operators to gain access to our full product portfolio, including our casino games platform,” he added.

Booongo secures Betsson partnership

Booongo has secured a supply agreement with Swedish operator Betsson Group.

Under the remit of the agreement, Booongo will provide Betsson’s players with access to its slot portfolio, including titles such as Dragon Pearls and Aztec Sun.

Sebastian Damian, Booongo commercial director, said: “We are delighted to be working with Betsson as our portfolio goes from strength to strength and look forward to a long and successful relationship.”

Ciara Nic Liam, Betsson Group product director, added: “Booongo’s impressive offering of both slot games and promotional tools is something that we are very eager to deliver to our players.”

Pragmatic Solutions lands UK remote operating licence

Pragmatic Solutions has been granted a Remote Operating Licence from the UK Gambling Commission.

The licence will allow Pragmatic Solutions to offer their technology to UK licenced operators in full compliance with the existing regulatory framework.

Ashley Lang, Pragmatic Solutions CEO, said: “This is yet another important milestone in the strategic development of Pragmatic Solutions as a leading technology provider to the regulated igaming industry.

“Obtaining a licence from the UK Gambling Commission is not only critical to the ability to grow our business in the UK, but also further demonstrates our commitment to meet the highest technical and compliance standards of the industry worldwide,” he added.

Yggdrasil seals Aspire Global partnership

Yggdrasil has sealed a content supply agreement with Aspire Global.

Aspire Global will be afforded access to Yggdrasil’s slot portfolio, which includes proprietary titles and games produced via the YG Masters partner program.

Fredrik Elmqvist, Yggdrasil CEO, said: “Aspire Global offers a premium platform with operator partners across numerous jurisdictions that are key to us at Yggdrasil and this deal will help us to significantly expand our reach to an even wider audience worldwide.”

Dima Reiderman, Aspire Global COO, added: “We are pleased to partner up with Yggdrasil as this enables Aspire Global’s access to Yggdrasil’s vast portfolio of games as well as top-class promotional tools.”

Soft2Bet launches new casino brand

Soft2Bet has launched a new MGA-licensed operator brand Cadabrus.

The magic-themed addition to Soft2Bet’s portfolio follows the launch of the group’s first gamified casino, the jungle-themed Wazamba.

Boris Chaikin, Soft2Bet CEO, said: “Players in the mood to be entertained should sit back and enjoy the show we’ve put on with the spellbinding new casino, Cadabrus.

“With world class gamification features, an immersive theme and a diverse plethora of engaging games to match, it’s a brand that continues our track record of producing products that stand out from the crowd,” he added.

Betsson Group | IMG Arena | Launches | Pragmatic Solutions | Soft2Bet | Yggdrasil