The week in B2B news (13 August)

All the latest news from the supplier side of the industry, including updates from White Hat Gaming, Relax Gaming and OneTouch

White Hat Gaming expands US presence

White Hat Gaming has expanded its US presence after rolling out its PAM technology in Colorado and Virginia.

In addition to its PAM platform, White Hat Gaming will also launch its travelling wallet solution in the two states.

The travelling wallet allows players to move from state-to-state and between gaming verticals while retaining their balance and without the need to transfer funds.

Rob Fell, White Hat Gaming COO, said: “As the US continues to regulate, state-by-state, we are proud to be offering operators and their players a solution that is not limited by state boundaries.”

OneTouch lands new head of games

OneTouch has appointed former Coingaming Group exec Andre Villandberg as its new head of games.

Villandberg will be based in Tallin and will oversee the supplier’s content strategy as it looks to increase its global presence.

Villandberg said: “Having witnessed its rapid progress during the last three years I have spent with Coingaming, the chance to take a leading role in the delivery of innovative content is one that I highly relish.”

Petra Maria Poola, OneTouch head of business development, added: “As mobile gaming continues to explode in popularity globally, Andre will be at the forefront of OneTouch’s efforts to serve players with on-the-go slots and table games of unparalleled quality.”

Relax Gaming secures Tivoli partnership

Relax Gaming has secured a new partnership with Danish operator Tivoli.

Under the remit of the agreement, Tivoli will gain access to Relax Gaming’s full-service platform and extensive catalogue of games.

Daniel Eskola, Relax Gaming CCO, said: “As our recent activity in the Nordics has shown, this region is strategically important to us and it is great to see this momentum continue thanks to our partnership with Tivoli.”

Morten Olesen, Tivoli platform and game development manager, added: “We work to an incredibly high standard at Tivoli, so naturally we wanted a partner with a similar work ethic. We are more than confident that Relax will live up to its reputation and deliver on this.”

Pragmatic Play bolsters Codere relationship

Pragmatic Play has bolstered its relationship with Codere by taking its content live in two additional markets with the operator.

Codere customers in Colombia and Spain will now gain access to Pragmatic Play’s content following a successful supply period in Mexico.

Bhotesh Maheshwari, Pragmatic Play VP commercial strategy and operations, said: “Our relationship with Codere has been strong in Mexico and we’re delighted to expand this further into the key regulated markets of Spain and Colombia.”

Sarit Adania, Codere casino product manager, added: “Pragmatic Play’s slot offering is already enjoyed by our players in Mexico and we’re thrilled to take their content live in two further major markets.”

Pariplay inks BetPlay agreement

Pariplay has taken its proprietary games portfolio live in Colombia after inking an agreement with BetPlay.

More than 100 of Pariplay’s titles will go live for the operator’s customer base, including the likes of Dragons of the North and Rumble Rhino.

Andrew McLean, Pariplay VP sales, said: “We continue our expansion in Colombia where our content has resonated well with local players and the growth shows no signs of slowing down.”

Germán Segura, Corredor Empresarial GM, added: “Pariplay has built a substantial portfolio of titles that provide engagement and entertainment in equal measure which will make a great addition to our existing offering.”

Soft2Bet seals Evolution deal

Soft2Bet has sealed a supply deal with live casino giant Evolution.

Soft2Bet will add three new blackjack tables to its offering to be shared across all of its brands under the name of Club Royale.

Daniel Mitton, Soft2Bet head of casino, said: “Evolution provides exemplary live content, this new slick and luxurious environment is a key addition to our online offering across all our brands.

“We are excited about all the opportunities that this new agreement presents and are eager to see the content go live,” he added.

Evolution | Launches | Pragmatic Play | Relax Gaming | Soft2Bet