The week in B2B news (12 November)

Push Gaming expands Betsson partnership
Push Gaming has strengthened its partnership with Betsson by directly integrating its content via its own RGS.
Under the remit of the agreement, Betsson is set to streamline the delivery of Push Gaming’s content and will onboard titles such as Jammin’ Jars 2 to its brand portfolio.
Fiona Hickey, Push Gaming head of sales, said: “Having a high-profile partner such as Betsson make the switch to our platform is a milestone for us. This will allow us to ensure the refined service provision that it expects and aligns perfectly with our forward-looking growth ambitions.”
Paul Malt, Betsson head of games, added: “We’re rightly proud of the foundations we’ve built at Betsson and the way in which we provide our services to our loyal players. Having the likes of Push Gaming’s titles on our brands only furthers that provision.”

Pragmatic Play seals TOPsport deal
Pragmatic Play has sealed a deal with Lithuanian operator TOPsport to bring its full suite of live casino products to market.
TOPsport is already partnered with the supplier for its slot offering and will now bolt-on its live casino products including Andar Bahar and Mega Roulette.
Lena Yasir, Pragmatic Play VP Malta operations, said: “TOPsport are the market leader in Lithuania and we are delighted to progress our partnership further with the addition of live casino.”
Gintaras Staniulis, TOPsport CEO, added: “Pragmatic Play have been an easy and efficient partner to deal with to date, and we’re delighted to continue this partnership by taking their live casino offering.”

Relax Gaming teams up with Spinmatic
Relax Gaming has added Spinmatic to its RGS to bring the supplier’s 70-plus titles to the market.
Spinmatic titles such as Sizzling Blaze and Fruity Beats Xtreme will be added to Relax Gaming’s distribution network for the European regulated market.
Simon Hammon, Relax Gaming CPO, said: “It’s with great pleasure that we welcome aboard Spinmatic to our Powered by Relax programme.”
Adam Spisak, Spinmatic sales director, added: “Choosing a distribution partner is a key element for any kind of business and picking Relax Gaming was a very easy choice for us.”

ESA Gaming unveils new video poker title
ESA Gaming has added a new video poker title to its EasySwipe offering in the shape of Joker Poker.
Players are tasked with creating the best possible five-card poker hand from a standard deck of 52 cards, with the title offering an auto-play feature and multiple winnings.
Zorica Smallwood, ESA Gaming CEO, said: “Video poker games have always held an important place in the online gaming world and we’re delighted to bring Joker Poker to our EasySwipe offering.
“The innovative nature of this collection of games means players can now enjoy a poker experience that complements their sports betting environment and we can’t wait to see it enjoyed by players in regulated markets around the world,” she added.

Playson inks Fortuna agreement
Playson has put pen to paper on a supply agreement with European operator Fortuna Entertainment Group.
Playson will integrate a range of titles with the group including recent releases 5 Fortunator and 9 Happy Pharaohs.
Blanka Homor, Playson sales director, said: “We look forward to working with Fortuna Entertainment Group’s leading online brands and pleasing a new range of audiences with our successful portfolio of enthralling titles.”
A Fortuna Entertainment Group spokesperson added: “We are delighted to have struck a deal with a leading developer such as Playson, which has a strong reputation for creating exciting content that resonates with players in our core markets.”

Betfan adds SIS esports product
SIS has launched its esports betting product SIS Competitive Gaming with Polish operator Betfan.
Betfan customers are able to gain access to markets for more than 40,000 live events per year along with livestreams, commentary and esports data.
Anze Gantar, SIS digital sales manager, said: “We’re delighted to have launched SIS Competitive Gaming with Betfan, and this partnership is testament to the relatively high margin esports product we can offer operators, who are eager to boost their sportsbook offering with profitable esports events.”
Grzegorz Kiczko, Betfan MD, added: “We’re thrilled to have expanded our offering with SIS Competitive Gaming, and given the popularity of esports has grown considerably of late, it was a deal that made perfect sense for us.”