The week in B2B news (11 October 2019)

The latest news from the supplier side of the industry, including updates from Yggdrasil, Playson and Pragmatic Play

The Stars Group to integrate High 5 Games content

Casino games provider High 5 Games (H5G) has secured an agreement with The Stars Group (TSG) to provide PokerStars Casino with a range of its top-performing games.

As part of a direct integration through High 5 VAULT, popular titles including Double Da Vinci Diamonds, the Forest will be launched on PokerStars Casino in Europe and New Jersey.

The new partnership will initially see 30 games go live with the operator, with a pipeline of 4-8 new games to be added per month.

H5G CEO Anthony Singer said: “This is a very exciting deal for us. TSG is a hugely respected name within the industry and we’re excited to have secured this agreement.”


Betsoft Gaming unveils Caishen’s Arrival slot

Betsoft Gaming invites players to delve into a world of riches including money trees and golden artefacts with the launch of its new slot Caishen’s Arrival.

Featuring a multiplier of over 35000x, this game offers big win potential. Caishen, the Chinese God of Wealth, takes centre stage and features as a wild symbol.

The slot offers players 10 free spins with a 3x multiplier on all wins, so Caishen’s fortune can be shared by all.

Betsoft Gaming marketing director Annamaria Anastasi said: “Caishen’s Arrival is a brilliant addition to our online offering and Red Dragon series.”


Pragmatic Play launches retro-themed Fire Strike slot

Video slot software provider Pragmatic Play has released its newest slot, Fire Strike, a 3×5, 10-payline videoslot with a classic feel and a blazing theme.

As casino classics such as BARs, 7s and diamonds fill the reels, the flame lingers in the background while players look forward to landing a fire strike symbol.

The more fire strike symbols that land on the reels, the higher the chance of a pay bonus, which is triggered when six or more appear on the screen.

Pragmatic Play’s Yossi Barzely said: Fire Strike is a fantastic addition to our slot portfolio. Its innovative take on the classic slot experience is enhanced with a fiery twist.”


Playson portfolio goes live on 4starsgames

Casino software developer Playson has signed an agreement to supply its games to online casino operator 4starsgames.

Following integration, the casino’s customer base now has access to Playson’s innovative slot portfolio, including its Timeless Fruit Slots series.

4starsgames operates under an MGA licence in Europe, with its focus on markets such as Germany Ireland and Canada.

Blanka Homor, sales director for Playson, said: “We’re really pleased to have partnered with 4starsgames and are sure our slots will prove popular with the casino’s player base.”


ORYX Gaming strikes Hero Gaming content deal

ORYX Gaming has penned a deal with Hero Gaming that will see the operator take on the supplier’s full portfolio via the ORYX Hub platform.

The content distribution agreement covers ORYX’s full library of proprietary and third-party content from independent studios such as Gamomat, Kalamba and Golden Hero via the ORYX Hub.

The partnership with Malta-based Hero Gaming supports ORYX’s strategy to expand into global regulated markets.

ORYX Gaming MD Matevz Mazij said: “Partnering with Hero Gaming marks another strategic deal for us as we continue to build our distribution network with leading operators in regulated markets.”


Yggdrasil bolsters YGS Masters portfolio with Lilith’s Inferno

Online gaming provider Yggdrasil has fired up the slot market with the launch of its latest YGS Masters title, Lilith’s Inferno, in partnership with AvatarUX Studios.

The 5×4 video slot takes place in a mystical underworld, as players help Lilith the friendly demon battle four gatekeepers in search of hidden glory.

Lilith’s Inferno is the third YGS Masters title produced this year, following the release of Niagara Falls and Nikola Tesla’s Incredible Machine.

Stuart McCarthy, head of studio partnerships at Yggdrasil, said: “Lilith’s Inferno is a dynamic and riveting addition to our YGS Masters portfolio.”

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