The week in B2B news (11 December 2020)

Oryx Gaming inks Paf deal

Oryx Gaming has signed an agreement with Paf to provide the Nordic operator with its RGS content across several markets and brands.

Paf will be afforded access to content from Oryx’s RGS partners including Kalamba Games and Golden Hero, in markets such as Sweden, Estonia and Spain.

Matevz Mazij, Oryx Gaming MD, said: “Paf is an established operator in the industry and is well-known for its work around social responsibility and safe play, something that we at Oryx strongly support and encourage.”

Kim Johansson, Paf chief gaming officer, added: “Through this partnership with Oryx we will gain access to a huge range of games from well-established suppliers as well as up-and-coming slot studios that all bring something unique to the market.”

Betby lands WinDaddy agreement

Betby has secured a sportsbook solution agreement with operator WinDaddy.

Betby will provide WinDaddy with its full end-to-end sportsbook product, as well as its proprietary Betby.Games suite.

Leonid Pertsovskiy, Betby CEO, said: “We’re always on the lookout for partners with a similar outlook to us, and WinDaddy are equally as ambitious and hungry to embrace innovation as we are.”

Charis Tsanaktsis, WinDaddy head of sportsbook, added: “Betby’s sportsbook solution stood out for us with its sleek user interface and incredibly responsive backend. As we look to grow, having the right products in place is vital and we couldn’t be happier to partner with Betby.”

EveryMatrix secures latest RGS onboarding

EveryMatrix has inked a new RGS agreement with land-based casino supplier JVL.

Under the remit of the agreement, JVL will leverage RGS Matrix to take their land-based casino titles into the online space.

Mathias Larsson, RGS Matrix MD, said: “The present agreement with JVL is different than the previous ones since they are our first land-based supplier that picked us to take them online. I think this signing announces a bright future for RGS Matrix.”

Inna Levitan, JVL chair, added: “We searched for many years for the right opportunity to reflect our vision and bring over three decades of know-how of the traditional land-based slot design to the online market. This mutually beneficial venture will bring forth an excellent new product that will excite the online gaming community.”

END 2 END seals Caribbean partnership

END 2 END has agreed a deal with Aruba’s Marriott Stellaris Casino to launch its first online gaming offering.

The casino will integrate END 2 END’s omni-channel platform, which will officially launch on 14 December.

Alejandro Revich, END 2 END CEO, said: “We are very happy with this launch together with Marriott Stellaris Casino, and we are planning new variants of the games to launch very soon in other locations.”

Yazira Javois-Feliciana, Aruba Marriot director of marketing, added: “This new and innovative solution, is a complete game changer for our island Aruba, but will exceed the expectation of our guests and players at the Aruba Marriott Resort & Stellaris Casino.”

Gamomat unveils latest slot title

Gamomat has unveiled its latest slot the in the shape of Book of Juno.

Players are transported to the world of mythological Rome, where they will encounter Juno, the mother of gods and protector of women.

The 5×3, 10-payline slot has an RTP of 96.14% and is playable across desktop and mobile.

Book of Juno will initially be available exclusively to all Oryx Gaming operators via the Oryx Gaming Hub.

BMIT Technologies acquires EBO stake

Technology solutions provider BMIT Technologies has acquired a stake in AI-first technology firm EBO.

The investment will allow BMIT to diversify its offering to customers by tapping into EBO’s AI services.

Christian Sammut, BMIT Technologies CEO, said: “We are excited to be part of EBO’s success story, and look forward to further develop our relationship, as we seek to diversify our offering, and reach out to new sectors and markets.”

Dr. Gege Gatt, EBO CEO, added: “We are thrilled that a leading technology provider such as BMIT Technologies has invested in EBO. It is proof that our mission to harness AI to effectively automate human communication is the right one for the needs of businesses.”

Spiffbet partners with Fast Track

Spiffbet has partnered with CRM experts Fast Track to enhance player experience for its recently acquired Wishmaker brand.

Wishmaker will be afforded access to Fast Track’s real-time player engagement platform, joining sister brands Cashmio and Buster Banks in utilising the technology.

Maria Boelius, Spiffbet head of casino operations, said: “We are happy to say that we are very pleased with the solution that Fast Track delivers to us and we are looking forward to unlocking additional value of future acquisitions together with Fast Track.”

Christopher Hirst, Fast Track co-founder, added: “I am personally excited to be partnering with Wishmaker, who have been so invested in using the right technology to deliver experiences for their players. It’s something we are very passionate about at Fast Track.”

BOSS. Gaming signs up with Enteractive

BOSS. Gaming Solutions has selected CRM experts Enteractive to boost its player deposits.

BOSS. Gaming will be afforded access to Enteractive’s (Re)Activation Cloud services which focus on activating NRCs and NDCs.

Mikael Hansson, Enteractive CEO, said: “Players demand a closer relationship with igaming brands these days, like so many other sectors.   Our personal calls promote trust and loyalty which allows operators to reduce churn and garner more fruitful communication with their players.”

Daniel Fernández, BOSS. Gaming Solutions head of CRM, added: “This partnership with Enteractive will help us convert more players from non-depositing segments that can be harder to reach with our regular CRM activities.  The personal approach shows our players that we have them front of mind, and lets them engage more closely with our brand.”