The week in B2B news (10 September)

BF Games goes live with Parimatch

BF Games has gone live across the Commonwealth of Independent States (CIS) after inking a supply agreement with Parimatch.

BF Games’ entire library of 64 titles will initially go live with the Parimatch.com brand, before later becoming available in Belarus.

Claudia Melcaru, BF Games head of business development, said: “As our games are performing extremely well in CIS, we are thrilled that our content is now available to Parimatch’s customers across several markets following a successful direct integration.”

Yury Filipchanka, Parimatch Belarus head of online casino, added: “We are always looking for new and fresh content and BF Games’ portfolio offers great diversity that already has proven success in many of our core markets.”

Playson strikes AlphaBET Gaming deal

Playson has struck a content supply deal with Bulgarian operator group AlphaBET Gaming.

Playson will provide its range of games to AlphaBET’s latest online casino brand, Alphawin, with titles such as Royal Coins: Hold and Win and 9 Happy Pharaohs going live with the operator.

Blanka Homor, Playson sales director, said: “We are delighted to extend our presence in the Bulgarian market with the country’s newest online brand Alphawin.”

Lyubomir Zaharinov, AlphaBET Gaming CEO, added: “Playson is one of the leading brands in the industry, so partnering with them holds significant value in Alphawin’s targeted expansion.”

iSoftBet releases latest slot

iSoftBet has unveiled its latest slot title in the shape of the farmyard themed Golden Gallina.

The 243-ways to win title takes places in a farmyard feasting foxes, baby chicks and chickens filling the reels.

Mark Claxton, iSoftBet head of games, said: “Golden Gallina is another egg-citing addition to our expansive portfolio. With its farmyard theme and the potential for lucrative spins if enough eggs land, there’s plenty of opportunity for players to turn any spin into a huge win.

“We continue to add dynamic and immersive themes to our games portfolio, and we’re very happy to launch Golden Gallina across our network,” he added.

Spearhead Studios unveils first bingo title

Spearhead Studios has unveiled its first bingo title inspired by the Mexican Day of the Dead.

Muertitos Video Bingo allows customers to play between one and four cards, as well as prizes up to 1,800x an original stake

Kevin Corti, Spearhead Studios game development director, said: “This is our first bingo game and is a welcome addition to our ever-broadening product portfolio.

“We wanted to extend the ‘Muertitos’ theme that we recently used in our ‘Book of Muertitos’ video slot, as the setting, characters and audio were so well-received by both Latin American and European players alike,” he added.

Sports IQ inks Betway agreement

Odds maker and player prop provider Sports IQ has put pen to paper on an agreement with online operator Betway.

Sports IQ will supply Betway with its player props, both pre-game and in-play, across all major US sports on a multi-year partnership.

Omer Dor, Sports IQ CEO, said: “[Betway has] a well-deserved reputation for providing their millions of customers with an unrivalled betting and gaming service. We are humbled by having Sports IQ’s products be a part of that offering.”

Paul Adkins, Betway marketing and operations director, added: “We look forward to working closely with the Sports IQ team and continuing to provide innovative player props to our global customer base in a fair, safe, secure and responsible environment.”

NowBetNow delivers delightful debut

NowBetNow’s automated bookmaker content system delivered 75,000 pieces of unique betting content during the opening weekend of the 2021/22 Premier League season.

The supplier noted the impressive figures showed the move towards personalised content must be driven by automation.

NowBetNow’s Stewart Vassie said: “We saw from our analysis the power of getting boosted prices in front of operators’ customers and also how important it is to have relevant and timely content available for every match.”

NowBetNow serves automated content in nine languages, into 10 countries for over 20 online brands serving app and web-based customers seamlessly.