The week in B2B news (08 November 2019)

Pragmatic Play enters Georgia with Adjarabet

Pragmatic Play’s live casino products have entered the Georgian market with leading operator Adjarabet, a division of Flutter Entertainment.

Adjarabet is the first operator in this territory to launch Pragmatic Play’s live casino offering, after the supplier agreed similar integrations with Interwetten, BetConstruct and 1xBet.

Pragmatic Play VP Lena Yasir said: “We are delighted to have entered the Georgian market for the first time with the Flutter brand, Adjarabet.

“Adjarabet is the market-leader in this territory, and this partnership is yet another statement of confidence in our live casino product,” he added.

Playson unveils Super Burning Wins: Respin slot

Casino software developer Playson has turned up the heat with the latest addition to its Timeless Fruit Slots series, Super Burning Wins: Respin.

The 3×3 game, which has 5 classic lines and Red Sevens as the highest paying symbol, comes with new Second Chance Respin mechanics, putting a fresh twist on classic title Super Burning Wins.

The respin feature is triggered when two reels are filled with identical fruit symbols on a non-winning spin, giving players a second chance at mega winnings.

Playson head of product Vsevolod Lapin said: “Super Burning Wins: Respin is a thrilling new game which is sure to get fans of the classic Timeless Fruit Slots series hot under the collar.”

NetEnt launches revamped Reel Rush title

NetEnt’s latest release, Reel Rush 2, has taken the best parts of the 2013 hit prequel and added a bunch of extras and social gaming-inspired mechanics.

It is a franticly-paced, 5-reel video slot with 3125 betways, set in a crazy, colourful, video game influenced world of juicy candy, cube-shaped fruit and starry wilds.

It features Wild Substitutions, Re-Spins, Free Spins and Super Free Spins – as well as a whole new set of eight Random Features where anything can happen.

“The original Reel Rush was a frenetic experience, loaded full of madness and mayhem. Players loved it so much that we’ve turned the dial up to 11,” said Bryan Upton, NetEnt director of games.

High 5 Games partners with SBG for Goldstruck launch

High 5 Games (H5G) has extended its operator network with the addition of Sky Betting & Gaming (SBG) after agreeing a content deal with The Stars Group.

As part of the agreement, H5G will deliver a range of its most popular titles to SBG brands including Sky Vegas, launching first with Goldstruck.

This game is H5G’s latest launch this year featuring the unique Wild Train, while other top performers include Way Out Wilds, Secrets of the Forest and The Green Machine Deluxe.

H5G CEO Anthony Singer said: “Partnering with a major operator such as SBG is further vindication that our exciting range of online slots are an attractive proposition.”

Coingaming Group welcomes TRON Foundation in new partnership

The Coingaming Group has agreed on a partnership with the TRON Foundation, the non-profit organisation behind the popular cryptocurrency TRX.

The operator welcomed the TRON community to use the currency for the first time with its Bitcasino.io and Sportsbet.io casino and sportsbook brands.

With a minimum deposit of just 100 TRX (around €1.80) and no transaction fees, it is cheaper and easier than ever to play and bet with TRON.

Coingaming Group CEO Tim Heath said: “We always work hard to put our customers at the centre of the universe, and by adding TRX gaming we are once again at the cutting edge in this space.”

Relax Gaming strikes NetGaming integration

Relax Gaming, the content provider and aggregation platform, has penned a platform-to-platform agreement for distribution of content with the NetGaming brand.

The deal is part of Relax Gaming’s Powered By partnership program and will provide NetGaming with a route to market as it looks to develop its online casino and table games products.

Founded in 2019, NetGaming is a new software studio specialising in online gaming solutions and localised casino content, targeted at a large cross-section of audiences.

Relax Gaming CPO Simon Hammon said: “We have broken away from the market trend to segment studios and operators, instead injecting transparency and flexibility into content distribution.”