The week in B2B news (08 March 2019)

SportCaller has extended its partnership with William Hill with a new game geared at punters during Cheltenham next week.

Golden Race is a competition which asks players to compete for a prize pot of up to £1m by predicting the finishing order of a given number of runners in the featured “Golden Race” each day at the four-day meeting.

Entrants must place a £10 qualifying bet (or £5 each-way) on any UK/IRE race that same day, which then entitles the player to then participate in the Golden Race for the £1m, or a consolation prize of £50,000.

SportCaller MD Cillian Barry said: “Having originated the first free-to-play jackpot game with Channel 4 Racing way back in 2014, it’s great to return to our first love ahead of Cheltenham with the next generation in horse racing FTP.”

Liam Wallwork, commercial director at William Hill, said: “Having successfully showcased the potential of FTP with our popular Lucky 7 racing game, we were keen to recruit SportCaller’s services again for Cheltenham, a tentpole event for us where client retention is invariably at a premium.”

NetEnt has launched a new horseracing-themed slot ahead of Cheltenham. The 5-reel, 3-row, 20 bet lines video slot captures the unique trackside atmosphere

Scudamore’s Super Stakes’ base game features Random Lucky Horseshoe Wilds and the innovative Bet Slip feature, which drives player retention.

The Bet slip feature is a game within the game where players can bet on a certain symbol landing in a certain number of spins in the game.

These bets are saved across gaming sessions so players can come back and pick up where they left off. The potential bet slip pay-outs are a compelling mixture of short and long odds up to 1242x stake.

Peter Scudamore said: “I’ve worked closely with NetEnt to create Scudamore’s Super Stakes and help capture the fun and thrills of horse racing. I’m proud to put my name to the game, especially as it’s a first-of-its-kind for NetEnt,”

Pragmatic Play has launched its latest slot offering in the form of a gladiator themed title dubbed Wild Gladiators.

The Super Wild Bonus is triggered when a Super Wild symbol lands on the sixth reel. The mode adds a wild symbol to each of the five remaining reels, which expand to fill the entire reel if they land in the centre.

Melissa Summerfield, chief commercial officer at Pragmatic Play, said: “Wild Gladiators captures all of the impressive atmosphere of the Colosseum and puts players in the thick of the action with well-timed bonus features and an excellent soundtrack.

“We have a proud tradition of producing some of the industry’s most recognisable games, and Wild Gladiators exhibits our commitment to deliver fantastic game design and audio-visual excellence.”

BtoBet has announced a partnership with The Logrand Entertainment Group and Ainsworth in the launch of the Mustang Money brand in the Mexican real money online casino market.

Backed by Ainsworth’s expertise and through a strategic alliance with Mexico’s leading casino operator The Logrand Group Entertainment, Mustang Money offers the most diverse line-up of slot games, table games, live dealers, bingo, video poker, and sports wagering.

Alessandro Fried, BtoBet CEO, said the company’s partnership with Ainsworth and Logrand is a true testimony to the company’s commitment to provide the best technological solutions for all iGaming markets notwithstanding their micro requirements.

Jason Lim, Ainsworth’s general manager of online gaming and interactive, said: “With a market share of almost 20% in the land-based casino gambling space in Mexico, Ainsworth is well positioned to transition into the online real money wagering space.”

WeAreCasino has signed a partnership agreement with Wiraya, combining superior casino games with Wiraya’s Mobile Customer Activation solution.

“This is really exciting news for WeAreCasino, it allows us to offer operators the very best in user experience throughout the player lifecycle, from initial gameplay, through to regular interactions with customers,” says Marko Jelen, WeAreCasino’s Director of Sales.

“Operators are finally recognising the benefits of focussing on customer experience, looking at the entire player lifecycle to address the challenge of customer loyalty and increased lifetime value. That’s why it’s so exciting to be partnering with WeAreCasino as together we can offer leading brands the best in engaging communication with players and leading gameplay,” says Hampus Lindberg, Wiraya’s Commercial Director for iGaming.