Strategy

The Stars Group hails US prospects for Sky Bet

Stars CEO Rafi Ashkenazi says firm will look to export Sky Bet’s “deep expertise in integrating media and sports”

The Stars Group has confirmed Sky Bet will play a leading role in its plans for US sports betting, pending final approval of the transaction from the CMA. Speaking after the firm’s H1 results, group CEO Rafi Ashkenazi said the integration of Sky Betting & Gaming (SBG) was the firm’s “immediate focus”, with the aim…

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