The IBIA announces IMG ARENA has become an associate member
Strategic partnership aims to strengthen engagement on betting integrity and sports data distribution
The International Betting Integrity Association (IBIA) has announced that sports betting service and content provider IMG ARENA has become an associate member.
London-headquartered IMG ARENA, which delivers live streaming video, virtual products and data feeds to over 470 leading sportsbook brands globally, joins Kambi and Stats Perform as associate members of IBIA.
Freddie Longe, EVP and managing director of IMG ARENA, said: “We are thrilled to become an associate member of the IBIA. We are committed to protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012.”
He added, “The IBIA is a leading global voice on integrity for the licensed sports betting industry and we are proud to develop our partnership further in support of our shared vision.”
Khalid Ali, CEO of IBIA, commented: “The move is natural progression following an increasing engagement between IMG ARENA and IBIA on betting and integrity issues.”
Ali further stated: “It acknowledges the growing importance of sports data to IBIA’s regulated betting operators and the benefits both parties see from closer cooperation.
“IBIA values IMG ARENA’s contribution to the protection of the integrity of sporting events and the related sports data rights that it distributes globally.”
Meanwhile, IBIA has revamped its membership structure by adding the strategic partners category to existing betting operator members and associate members in order to widen global multi-sector engagement activity.
The association says it is a “leading global voice on integrity for the licensed betting industry” and has several regulated operators as members.
In October, the IBIA reported 65 cases of suspicious betting to authorities during Q3 2021 – down 14% year on year.