Tell Gaming to launch Odds Matrix-powered sportsbook

EVERYMATRIX HAS SIGNED up Scandinavian casino and poker operator Tell Gaming to its Odds Matrix sportsbook.

Tell Gaming will launch the sportsbook in March, with OddsMatrix integrated into Tell Gaming’s existing Microgaming casino and poker platforms so customers can use the service with their existing accounts.

Tell Gaming marketing manager Thomas Jonsén said: “The solution fits in well with our local target markets since our customers will be able to bet on events that interest them the most. We expect the sports book to be a key revenue generator for Tell Gaming this year because of the forthcoming World Cup.”

Tell Gaming was founded in 2006 in Sweden. Currently Tell Gaming players hold 20% of the company, and this month shared a €30,000 dividend. An additional 5% of the company is to be awarded to players this year.

In other Odds Matrix news this week reported on EGRmagazine.com, Irish subscription TV broadcaster Setanta Sports will next month launch an online sports betting site, Setantabet.com, with France’s Chili Gaming on the Odds Matrix platform that Chili currently operates for its own Chilibet site.