Tech start-up targets shoppers with new bet-to-win product
Puurl offers users the chance to bet-to-win products they are looking at buying online
Tech start-up Puurl has launched a new vertical aimed at cross-selling online shoppers to gambling websites.
MD for Puurl, Josué Savoy, told EGR the product, which is integrated into operators’ technologies via an API, enabled players to bet to win products they are considering purchasing online.
Users will be able to set their own odds based on the value they are willing to bet. For example, a £250 stake on a £500 laptop would give the user a 50% of winning the item.
Of course the odds and percentage chance of winning won’t correlate perfectly, as the provider will take a 10% commission on all bets placed.
According to Savoy, 95% of an operator’s players also shopped online but only 20% of shoppers gambled online.
“We provide the operator with tools that allow its players to gamble while they shop. For the operator it is purely extra revenues,” Savoy said.
“We are not providing another game here, we are enabling the operator to increase its player’s gambling by tapping into the player’s shopping budget.”
Future versions of the product will include an app that will let shoppers scan items in a shop in real-time and allow them to bet to win it.
The B2B firm, which pitched the product at ICE in February, was awarded a combined remote gambling licence by the UK Gambling Commission earlier this month.