TalkSPORT BET launches powered by BetVictor
Sports radio station ventures into sports betting and casino via white-label agreement in time for Qatar World Cup
BetVictor has officially launched talkSPORT BET in partnership with sports radio station talkSPORT.
The white-label agreement will see talkSPORT leverage the Gibraltar-based operator’s proprietary tech to power the new betting platform offering betting, casino and live casino.
The platform has launched ahead of the FIFA World Cup, which kicks off on 20 November, with talkSPORT BET looking to use the tournament as launchpad for its operations.
The new brand was announced in August, with BetVictor ramping up its white-label stable.
The operator has similar agreements in place with the likes of Parimatch, Heart Bingo and German newspaper Bild.
TalkSPORT BET will feature BetVictor’s full range of sports betting features, including in-play betting, bet boosts, cash-out and a bet builder product.
TalkSPORT BET will be promoted via the radio station alongside its existing commercial relationships, which include show sponsorships, advertising and affiliate partnerships.
TalkSPORT reaches three million listeners a week and holds global audio rights for the Premier League.
The editorial brand is owned by News UK, which also runs UK newspapers including The Times and The Sun.
Gareth Williams, talkSPORT betting and gaming director, said the launch of the sports betting product would expand the firm’s digital presence to reach new audiences.
Williams said: “This partnership adds to talkSPORT’s growing digital footprint and talkSPORT BET will access our digital audiences through creative online activations, such as odds integrations and betting widgets.
“We’re delighted to offer our audience a new sports betting brand as part of our wall-to-wall coverage of the World Cup,” he added.
Brent Almeida, BetVictor Group chief commercial officer, commented: “We’re thrilled to be partnering with the UK’s leading sports radio network and global audio rights holders of the Premier League.
“TalkSPORT BET adds an entertaining, informed and responsible betting experience to the much-loved talkSPORT brand.”