Swedish government tells operators to reduce marketing or face stricter regulation

Operators given until 31 March to show “noticeable change” in advertising practices

The Swedish government has given licensed Swedish operators a month to show a “noticeable change” in their marketing practices or they could face tougher regulations. Speaking at a meeting with Sweden’s 69 licensed operators, Sweden’s Minister for Civil Affairs, Ardalan Shekarabi, said: “Either they are the ones who take responsibility and create a sustainable situation…

Advertising | Marketing | Sweden | Swedish Parliament