Marketing

Swedish Consumer Agency calls for legal clarity on “moderate” marketing

KO says complaints about gambling ads have increased since January

The Swedish Consumer Agency (KO) has added its voice to calls for a full legal definition of what constitutes “moderate” gambling advertising, ahead of a potential increase in advertising restrictions. Speaking exclusively to EGR, Elin Häggeborn, a legal expert working on reviews of several licensed operators for KO, said that having more detailed legal text…

Marketing | Regulation | Sweden | Swedish consumer agency | Swedish Gambling Authority | Swedish Parliament

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