Svenska Spel chooses Sporting Solutions for sportsbook pricing
New partnership to run for one year with an option for a second
Svenska Spel has selected Sporting Solutions to provide the Swedish lottery operator with its sportsbook pricing services.
The agreement will run for an initial year, with Svenska Spel holding an option for a further year.
The deal will see Sporting Solutions supply pre-match and in-play pricing across various core sports for the Swedish market, including tennis, soccer, American football and ice hockey.
Svenska Spel will also have the option to use Sporting Solutions’ ‘self trade’ technology, allowing the operator’s traders to adjust pod and price in their opinions.
Fredrik Wastenson, VP of products and services at Svenska Spel, said: “We committed to a competitive procurement process in 2017 to attract a sportsbook supplier able to provide us with expansive content, accurate pricing and strong heritage in the industry, and we’re confident Sporting Solutions can deliver on all three.
“Having seen their trading solutions first hand, it’s clear they’re built on decades of experience delivering profitable models across numerous sports. We look forward to leveraging this, in partnership with our own trading team, to deliver the sportsbook our customers deserve.”
Sporting Solutions, which is a sister company of spread betting firm Sporting Index under the Sporting Group brand, reached a similar agreement with Danske Spil in December 2017.
Simon Trim, CEO of Sporting Group, said: “Svenska Spel are one of the most established names in lottery sports betting with a very strong customer base, and we are very proud to announce them as our latest lottery partner.
“With the help of our pricing and trading services they will be better able to compete with private operators in their liberalising domestic market. Their ability to use our software to pool further resources into local sports will increase differentiation, drive acquisition and help maintain their position as a market leader.
“We look forward to forging a successful partnership with Svenska Spel and to expanding our services in the Nordic region.”