Survation: More than half of Brits want ban on gambling advertising
Research conducted on behalf of Gambling with Lives suggests shift in attitude as 77% support front-of-shirt sponsorship removal
Recent research has shown the majority of Britons back major curbs on gambling advertising in the UK ahead of the release of the white paper into the Gambling Act 2005 review.
Data from YouGov and Survation has indicated a sea change in public opinion after Premier League clubs agreed to voluntarily ban front-of-shirt gambling sponsors from the start of the 2026-27 season.
According to YouGov’s poll, 77% of UK football fans back banning gambling companies from appearing as shirt sponsors across the football pyramid.
As it stands, there are no plans for Scottish football or the English Football League to follow the Premier League in phasing out the practice.
Additionally, YouGov data showed that 42% of respondents also backed a ban on firms appearing as shirt sleeve sponsors, which is set to continue in the Premier League post-2026.
More than half (56%) of respondents said a ban on pitch side hoardings would be welcomed, and 57% said this ban should extend to naming rights of league and cup competitions.
Meanwhile, research from Survation on behalf of Gambling with Lives suggests that more than half of Britons support a total ban on gambling advertising (52%).
Survation also reported that 68% of respondents thought under-18s should not be exposed to gambling advertising and that 64% supported affordability checks for those wanting to bet more than £100 month.
The data further revealed 60% of respondents viewed gambling as a potential danger to family life and relationships.