Superbet secures NBA star Nikola Jokić as latest brand ambassador
Denver Nuggets center links up with Romanian operator to lead marketing strategy in Serbia
Superbet has added NBA All-Star Nikola Jokić as its latest brand ambassador in Serbia.
Jokić, who plays for the Denver Nuggets and won the NBA Finals MVP last season, will lend his likeness across all Superbet brands and corporate social responsibility initiatives in the Balkan market.
Superbet said the addition of the Olympic silver medallist represented the operator’s commitment to the Serbian market.
Superbet announced: “As an athlete showcasing genuine leadership through his impeccable reputation in the Serbian community and on the global stage, Nikola Jokić embodies the organisational values of the company: passion, authenticity, determination and unity.”
Speaking on his new role with Superbet, Jokić said: “I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports.
“As a professional athlete, I’m deeply committed to enhancing the fan experience, and that’s perfectly aligned with Superbet’s mission.
“My partnership with Superbet has been nothing short of fantastic so far, and I can’t wait to create exhilarating moments together for fans in Serbia and beyond,” he added.
Thanassis Kanouris, Superbet Serbia country manager, said: “We are thrilled and honoured that Nikola Jokić has become part of the Superbet team.
“He is an amazing athlete, who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values.
“Serbia is a strategic market for Superbet’s expansion in the wider European region and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.”