Superbet seals deal to acquire Napoleon Sports & Casino
CEE operator expands European presence after securing 100% share purchase agreement for Belgian firm
Superbet has agreed a deal to acquire Belgian operator Napoleon Sports & Casino.
The Central and Eastern European operator will purchase 100% of shares in Napoleon Sports & Casino from the current owners, Waterland Private Equity.
The European investment fund has owned Napoleon Sports & Casino for the past six years.
Superbet said the acquisition represented a “compelling strategic and financial rationale” for the company as it looks to expand out of its CEE heartlands.
Napoleon Sports & Casino offers both land-based and igaming to its customers and is one of the largest gambling firms in Belgium.
Oakvale Capital, PJT Partners, Latham & Watkins, PwC, CMS and Herzog Fox & Neeman served as advisers for the transaction for Superbet.
Waterland Private Equity were advised by Houlihan Lokey, EY, PwC and Allen&Overy.
Last year, Superbet acquired a 60% stake in online casino operator Lucky7, which operates online casino brands across Europe and the Americas.
Johnny Hartnett, Superbet CEO, said: “Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. It also delivers on our growth strategy of bringing in additional revenues from regulated markets with a strong online profile.
“We’re looking forward to welcoming a hugely experienced and talented team to the Superbet family, who we believe are exceptionally well placed to deliver on market share gains in Belgium and beyond,” he added.
Tim De Borle, Napoleon Sports & Casino CEO, commented: “We are very excited to be joining Superbet Group on a mission to offer the best sports and gaming entertainment to millions of users. We look forward to embarking on this next chapter of thrilling projects and international experience.”