Superbet aims to boost market share with new “enhanced betting experience” products

Group director Jamie Hart says sports betting industry is “only scratching the surface” and pledges to “push new boundaries”

Superbet has signed a deal with sports betting solutions platform ioSport to develop new products to grow the operator’s market share in new and existing territories. The as-yet-unrevealed products will leverage ioSport’s automated pricing, machine learning capabilities and Erlang-based tech stack, to develop a range of innovative features. "At Superbet we intend to build an…

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