Sun Bets sharpens CRM focus with live messaging deal

Tabcorp-powered operator integrates In-Play Messaging solution from digital marketing firm OtherLevels

Sun Bets has moved to boost its CRM capabilities and increase revenues by signing a deal with digital marketing platform provider OtherLevels. The UK-facing sportsbook will now be able to deliver personalised and contextually-relevant messages to punters, promoting its latest in-play odds across all markets and live matches. OtherLevels’s In-Play Messaging solution automatically sends out…

Marketing | Otherlevels | Sun Bets | Tabcorp