Sun Bets plans Dream Team integration to drive customer growth

Sportsbook to try and cross-sell customers from News UK’s fantasy football product ahead of new season

Sun Bets will look to tap into The Sun’s captive customer-base this football season by integrating live odds and widgets into the newspaper’s Dream Team fantasy football site. The sportsbook operator, which last week reported losses of £28m, admitted it need to make better use of the “powerful News UK brand” . Director of Betting…

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