STS launches new sports betting marketing campaign
New campaign entitled “I Love Sport. I Bet Smart” encourages fans to bet with their heads rather than their hearts
STS has launched a new marketing campaign, “I Love Sport. I Bet Smart”, in collaboration with the Pomysły Agency.
The campaign begins today, 24 August, and will launch across online, TV and social media.
Ads will also be displayed at betting venues and sports venues of STS-sponsored teams.
The adverts, including 30-second and 15-second clips, will present fans with the operator’s different tools, including promotions, odds, free-to-play games and STS TV.
The campaign aims to help fans make smarter decisions and place more informed bets rather than solely betting on their favourite teams or players.
Zenith Media House helped STS secure advert space on TV, with the clips created by the production house Szut Szut Studio and directed by respected filmmaker Bartosz Dombrowski.
Paweł Rabantek, chief marketing officer at STS, said: “Over the past years, we have successfully demonstrated that with sports knowledge and the right tools provided by STS, you are ready to win.
“We are now going one step further. In our latest campaign, we are presenting bettors as people who love sport. And at the same time, they know that in order to win, you shouldn’t be driven solely by emotions.
“The love of sport and smart betting complement each other. We are showing that rational thinking in sport is just as important as it is in everyday life. That is why we are encouraging sports fans to bet smart and prudently,” he added.