STS goes live with proprietary mobile live betting product
Sports betting operator rolls out in-house developed live betting feature for Polish punters
STS has launched new proprietary live betting software aimed at mobile bettors in the Polish market.
The sports betting operator spent almost two years developing the product in-house, which will allow punters to bet in-play via the STS app on iOS and Android or on mobile web.
The upgraded software went live yesterday and is available to Polish customers across more than 40 sports. STS also confirmed it plans to launch live betting in further European markets next year.
STS CEO Mateusz Juroszek told EGR Intel: “The trend in which mobile is the most important segment of a company’s sales is strengthening within the industry.
“A functional and transparent mobile website and application make this sales channel dominant, and the number of customers using it is increasing.
“This is why we are still focused on holistic development into areas such as R&D, technological innovations or mobile tools,” he added.
STS went live on its own licence in the UK betting market last week.