
Strive Gaming lands its first-ever US license
PAM supplier start-up set to offer services in Colorado as it eyes up further North America expansion


Strive Gaming has received its first-ever US license after gaining accreditation in the state of Colorado.
The player account management (PAM) supplier received a unanimous vote from the Colorado Limited Gaming Control Commission, which saw the group handed a Temporary Vendor Major License.
The decision means Strive Gaming will now be able to offer its PAM platform to operators throughout the Centennial State.
The license marks the first step in Strive Gaming’s North American roadmap, with the supplier having received GLI-33 certification from Gaming Laboratories International in August.
The GLI-33 certification is widely considered a technology and integrity standard from a compliance perspective in many US states.
Speaking exclusively to EGR, Strive Gaming CEO Max Meltzer said: “Strive Gaming has gone from becoming active in May to securing a first US major license by August with the rigours that go with that in comparison to, for example, the lower-level supplier licenses.
“It’s a testament to our team and the technology we have that we are getting licenses this quickly. This is a stamp of approval and we are US ready,” he added.
Damien Xuereb, Strive Gaming CCO, commented: “Our Colorado license is a great first step toward becoming licensed in many more states and it is a clear message to the market that Strive Gaming is exceptionally ready and open for business in the US and Canada.”