Strategy

Stoiximan/Betano unveils new corporate brand identity

Stoiximan and Betano operator to rebrand as Kaizen Gaming

Greek-headquartered operator Stoiximan has revealed that its Stoiximan and Betano brands will regroup under a new Kaizen Gaming corporate umbrella. The firm said the corporate rebrand stems from a Japanese term meaning to "change for the better" or "continuous improvement” and aims to reflect the evolution of the global betting business. The group operates in…

Betano | Casino | Product | Sports betting | Stoiximan | Strategy

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