Stoiximan/Betano unveils new corporate brand identity

Greek-headquartered operator Stoiximan has revealed that its Stoiximan and Betano brands will regroup under a new Kaizen Gaming corporate umbrella.

The firm said the corporate rebrand stems from a Japanese term meaning to “change for the better” or “continuous improvement” and aims to reflect the evolution of the global betting business.

The group operates in its home markets of Greece and Cyprus under the Stoiximan brand and in Germany, Portugal, Romania and Brazil under the international Betano brand.

Kaizen Gaming co-founder and CEO George Daskalakis hailed the rebrand as a big day for the firm.

He said: “Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: people, technology, entertainment, responsibility, extroversion, commitment and contribution.

“We aim to continue in the same way in which we set off, creating “made in Greece” innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best-in-class customer experience,” he added.

Stoiximan co-founder and CEO George Daskalakis

Stoiximan started in 2013 in Greece and has since grown to encompass more than 700 employees.

Last week, Stoiximan inked an agreement with virtual sports provider Leap Gaming to bring its entire product suite to the company’s online brands.