Stats Perform signs exclusive multi-year international streaming deal with the EFL
Starting from the current 2024-25 season, the supplier now boasts official international live streaming video rights for licensed sports betting operators worldwide
Stats Perform has entered into an exclusive multi-year partnership with the English Football League (EFL) to distribute international live streams to sports betting operators.
The deal will give the supplier exclusive rights to distribute an extensive package of live audiovisual streams for selected EFL matches to licensed sportsbooks outside of the UK, via its Bet LiveStreams service.
However, the deal does not include the rights to distribute the live streams to US-based operators.
The partnership, beginning with the current 2024-25 season, covers the EFL Championship, League One and League Two, as well as the EFL’s cup competitions, the Carabao Cup and Bristol Street Motors Trophy.
Stats Perform said the streams will incorporate Opta data and the company’s AI capabilities to ensure the viewing experience is “more informative and entertaining”.
Features such as Instant Highlights and Opta Smart Stats Overlays will be embedded into the content.
The addition of the EFL to the Stats Perform portfolio will see the supplier boost its existing live stream suite which includes La Liga and Serie A, as well as WTA tennis, FIBA and NBL basketball and ICC Cricket.
Andrew Ashenden, chief betting officer at Stats Perform, said: “We are thrilled to add the English Football League’s storied teams and thrilling, high quality competitions to our Bet LiveStreams offering.
“This agreement underscores our commitment to helping our licensed sportsbook partners provide the most trusted and entertaining sports betting experiences to their customers. The EFL’s rich history and passionate fanbase make it an ideal addition to their services.”
Ben Wright, the EFL’s chief commercial officer, added: “We are delighted to partner with Stats Perform, a highly trusted global leader in sports AI and technology and the pioneer in live streaming for betting.
“We look forward to working closely together to deliver an exciting and innovative product.”
Back in July, the EFL partnered with Genius Sports to launch the first-ever fantasy football game for English football’s lower leagues.
Genius Sports also extended its exclusive data partnership with Football DataCo through to 2029 to distribute live betting data from the Premier League, EFL and Scottish Professional Football League to global sportsbooks.