STATS Perform merger focuses on AI-powered sports data solutions
Newly formed group employs over 1600 staffers with more than 40 AI scientists exploring new products
Sports data provider Perform has finalised its merger with analytics supplier STATS to create the STATS Perform group.
The newly formed firm brings together both company’s data analysis and sports media functions, using advanced AI research to improve efficiency and accuracy in its products.
Its portfolio includes research, video news, live betting streams, integrity services and new AI-powered solutions.
Group CEO Carl Mergele said: “We have harnessed the power of immense amounts of sports data with unparalleled AI technology.
“This unprecedented sports data and technology creates boundless possibilities for our global partners in fan engagement, betting and team performance,” Mergele added.
The combined group employs over 1600 employees in 25 countries, with a team of over 40 AI scientists working with engineers to create AI solutions.
“Through AI we are able to discover hidden patterns in sports,” said Mergele.
“This allows us to better understand the complexities of a game and project those patterns forward to predict future outcomes.”