Star Sports joins the Oddschecker grid
MD hails deal as a significant moment for the operator as it replaces Smarkets' SBK app on the affiliate's grid
Sports betting operator Star Sports has launched on the Oddschecker grid this week, replacing Smarkets’ app-only sportsbook brand SBK.
Star Sports, which has gained a reputation for laying large bets on and off-course, has been positioned in 14th spot, to the left of recent newcomer Bet UK and the likes of Ladbrokes, Betway and LiveScore Bet.
The deal will also see Star Sports take exclusive headline coverage of the comparison site’s politics, greyhounds and TV areas.
Star Sports’ deal with Oddschecker means the grid, headed by bet365, still features 23 UK-facing bookmakers, plus two exchanges, Betfair and Matchbook, following SBK’s exit.
Russ Candler, MD of Star Sports, said the move was part of the continued growth of the firm: “Star Sports are excited to be partnering with Oddschecker as the time now feels right to display our prices in the grid as we continue to grow both our digital and retail reach.
“It’s been a rapid period of growth for the business – we’re about to open our 21st and flagship shop on Curzon Street, Mayfair, next week, and we’ve been delighted with the ever-growing popularity of our starsports.bet platform.
“We are looking forward to working with the dynamic team at Oddschecker and hope that this partnership can grow our brand further,” he added.
In April, Oddschecker also signed a new long-term deal with Betfred, which will extend its current 18-year partnership with the affiliate.
Due to the renewal, Betfred retains the 11th position on the grid while expanding its site media presence, including exclusive ownership of the Rugby League pages in alignment with Betfred’s ongoing Super League partnership.
Lorna Depledge, Betfred head of partnerships, said: “Betfred is delighted to be renewing its long-standing partnership with Oddschecker. As one of the industry’s leading brand names and in view of our collaborative results, strengthening the relationship makes perfect sense.
“Oddschecker’s product continues to provide the perfect platform to connect with new and engage with existing customers, in a manner that delivers great benefit and value for all parties.”