Stake confirms further Latam market-access deals following Betfair Colombia acquisition
Crypto-first firm planning expansion into Mexico and Paraguay while opportunities in Brazil and Peru also being explored
Stake has said its entry into Colombia will serve as a springboard for further expansion into regulated Latam markets in a major step change for the firm.
Yesterday, 8 November, EGR reported that the crypto-first operator had gone live in Colombia after acquiring Betfair’s local business from Flutter Entertainment.
Stake has since rebranded the site to stake.com.co, and holds a licence in the Latam market until 2025.
In a statement released today, the operator confirmed it would use Colombia as a starting point for further growth throughout the region.
Stake said it has already secured market access in Mexico and Paraguay through agreements with local operators, while it is exploring Peru and Brazil entries once those markets regulate.
Brais Pena Sanchez, Easygo chief strategy officer, said: “Expanding into the Colombian market is a strategic decision that aligns perfectly with our vision for growth and innovation.
“Colombia’s position as the first regulated market in Latin America, coupled with its stable environment and robust entertainment industry, makes it an ideal destination for Stake’s expansion, with the intention of being one of the dominant players in the market in two years.
“We view the Colombian market as a pivotal entry point for our Latin American expansion. We are committed to contributing positively to the local economy, fostering innovation and delivering exceptional entertainment value to our customers,” he added.