Spribe agrees sponsorship deals with the UFC and WWE
Partnership will see supplier’s Aviator logo shown on the Octagon mat, as well as during social media campaigns and marquee events for both companies
Spribe has announced multi-year sponsorship deals with the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) for its flagship Aviator title.
The crash game supplier’s deal with WWE and the UFC marked a “bold step in Spribe’s global expansion strategy”, the supplier said.
Per the agreement between the parties, Spribe’s Aviator logo will be seen on the mat in the UFC Octagon, as well as being used in social media campaigns and “premium hospitality experiences”.
Spribe first penned a sponsorship deal with the UFC back in October 2023, which saw the supplier’s branding displayed during fight nights and pay-per-view events.
Spribe’s deal with WWE, which recently signed a $5.5bn deal with Netflix to broadcast its weekly shows and monthly premium live events, will also see the Aviator brand used across marquee events.
With both brands, the partnership also allows for “opportunities for future activations, including cross-promotions, content integrations and co-branded campaigns”.
Spribe added that exposure in key markets such as the US, India and Brazil was a core benefit of the deal.
Aviator, which launched in 2019, is live in more than 60 countries and total worldwide stakes on the game hit $14bn in December alone, Spribe said.
WWE and the UFC merged in September 2023 in a £17.3bn deal and launched under a new brand, TKO.
Nicholas Smith, TKO vice-president of global partnerships, said: “We’re thrilled to expand our partnership with Spribe across both UFC and WWE.
“Much like [the] UFC and WWE, Aviatoris a pioneer in its own industry, reshaping the igaming landscape with innovative, immersive and engaging consumer experiences.
“Together, [the] UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with Spribe to design custom integrations within our content that will help them reach millions more consumers around the world.”
The UFC stars Merab Dvalishvili, Johnny Walker, Jully Poca and Alex Pereira also serve as Aviator brand ambassadors.
In November, Aviator was named Italian football club AC Milan’s official crash game.