Spotlight Sports Group secures new head of B2B marketing
Racing Post parent company lands ex-Jockey Club marketing maestro Alan Davis
Spotlight Sports Group has appointed former Jockey Club marketing manager Alan Davis as the group’s new head of B2B marketing.
Davis joins Spotlight from Virtus Energy, where he spent the last three months as a marketing consultant.
Prior to this, he served as the Jockey Club’s London regional marketing manager from March 2017 to November 2020.
The former Brighton and Hove Albion marketing manager has also spent time with Coral and Perform Group.
In his role as head of B2B marketing, Davis will be responsible for defining and delivering the group’s B2B marketing strategy, with a focus on driving growth across its product offering.
Alan Davis – Spotlight Sports Group’s new head of B2B marketing
Davis officially assumed the position on 15 February and will be based in Spotlight’s London office. He will report into CMO Gethin Evans.
Evans said: “We are tremendously excited that Alan is joining us at Spotlight Sports Group. He combines extensive marketing and commercial experience with a great understanding of the sector.
“The launch of our ‘Going above and beyond the odds’ campaign and our new website is only the start, and Alan is going to be a pivotal part of our global growth,” he added.
Davis commented: “I’m delighted to have joined Spotlight Sports Group as the business looks to expand its unrivalled product offering across the global sports landscape.
“My passion for sport combined with a variety of B2B and B2C experience within the industry makes Spotlight Sports Group the ideal opportunity for the next stage in my career.”