Sports betting

Sportsbet wins naming rights battle against CrownBet

Proposed CrownBet rebrand to Sportingbet blocked by Federal Court

Paddy Power Betfair’s Australian brand Sportsbet has won the right to prevent rival company CrownBet from changing its name to Sportingbet. Federal Court Judge Mark Moshinsky approved temporary legal orders preventing CrownBet from proceeding with its intended rebrand after Sportsbet said the revised Sportingbet name was too similar to Sportsbet and as a result was…

CrownBet | Legal Challenge | Rebranding | Sports betting | Sportsbet