Sportsbet to absorb BetEasy brand in Australia

BetEasy to cease trading as Flutter Entertainment opts for single-brand strategy amid Covid-19 sport shutdown

Australian operator BetEasy will be absorbed and replaced by rival firm Sportsbet as a result of the $10bn merger between respective parent groups The Stars Group (TSG) and Flutter. The move represents a backtrack on strategy from Flutter and TSG, which had planned to run a dual brand operation in Australia following completion of the…

Australia | Beteasy | Flutter Entertainment | M&A | Sportsbet | Strategy | The Stars Group