Sportsbet.io seals official betting partnership with Arsenal
Crypto-first operator expands Premier League sponsorship stable with Gunners deal
Sportsbet.io has sealed a three-year deal to become the official betting partner of Premier League outfit Arsenal.
The partnership will see the Coingaming Group brand activate across the club’s men’s and women’s teams to reach a digital following of more than 80 million.
As well as creating exclusive digital content and offering club experiences to fans, Sportbet.io is also set to leverage Arsenal’s global brand to develop women’s football in Estonia.
Sportsbet.io operates from the capital of Tallinn where it recently moved into a brand-new office space, and is looking to support women’s youth football in the Baltic state.
Arsenal coaches are set to deliver football training sessions and clinics to the Estonian under-19s women’s team initially, as well as exploring other socially responsible activations for the duration of their partnership.
Tim Heath, Coingaming Group founder, said: “Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about.
“We’re confident that with Arsenal’s drive to innovate the sports industry, together with our own drive to innovate the gambling and crypto space, this is the perfect team for us. Watch this space, as we seize the opportunity to promote crypto gaming awareness, and hope to push forward crypto gaming adoption on a scale never seen before in football,” he added.
Peter Silverstone, Arsenal commercial director, said: “We are proud to partner with a market-leading company that is at the forefront of the innovation journey of the gaming industry.
“We are very excited about our future together. We will work together and explore the different ways we can leverage our combined expertise and Arsenal’s huge global reach to set a new standard in delivering experiences and content to our fanbase and Sportsbet.io customers worldwide,” he added.
The partnership marks yet another English football partnership for Sportsbet.io, after inking a one-year deal to become the front-of-shirt sponsor of Southampton.
Last week, Heath announced he was stepping aside as Coingaming Group CEO to look after the firm’s venture capital arm, with COO Maarja Pärt stepping into the role.