Sportsbet.io scores partnership with La Liga
Yolo Group’s sports betting brand to offer Spanish football fans exclusive offers and innovative experiences to as part of the strategic alliance
Sportsbet.io has secured a strategic partnership with Spanish football’s top division, La Liga, as the crypto-first operator continues to flex its marketing muscles.
The Yolo Group brand will serve as the league’s official partner for the Middle East North Africa and Turkey (MENAT) region, and will focus on delivering “innovative experiences” to fans as part of its activation plans.
In addition, Sportsbet.io will work with La Liga to enhance the fan experience through various methods, including exclusive offers, prizes and content.
The deal will also see Sportsbet.io branding feature on LED advertising during key La Liga matches this season, while the brand is also set to work with influencers in MENAT to amplify the partnership.
La Liga will add Sportsbet.io to its existing stable of gambling partners, which includes international sponsor Luckia and African partner SportyBet.
Jorge de la Vega, La Liga business general manager, said: “We are excited to announce this partnership with Sportsbet.io, a brand that shares our vision of pushing the boundaries of fan engagement and innovation within sports.
“Together, we aim to deliver new and dynamic experiences for our fans, offering them fresh ways to engage with the passion and excitement that defines La Liga.
“This collaboration marks an important step in our strategy to connect with global audiences and continue growing our international presence.”
Alex Haig, Sportsbet.io director, added: “The launch of this partnership with La Liga underlines our commitment at Sportsbet.io to deliver the best possible experience to our players, going that extra mile to put them into the heart of the action.”
The partnership is the latest that the firm has secured in football, with Sportsbet.io currently the official betting partner of EFL Championship side Hull City.
Last season, the Yolo Group brand signed a multi-year deal with Premier League outfit Newcastle United.
Sportsbet.io had previously been a front-of-shirt sponsor for Southampton, first on a one-year deal in 2020 before it was extended for a further three years in April 2021.
Recently, Yolo Group promoted Piret Ploom to director of people and workplace, with Ploom initially joining Sportsbet.io in October 2020 as a people partner across the group’s tech, product, B2C and B2B arms.