Sportsbet.io scores multi-year partnership with Newcastle United
Yolo Group brand to become new club partner of Premier League side ahead of Champions League return
Sportsbet.io has inked a new multi-year deal with Premier League side Newcastle United to become a new club partner.
Peter Silverstone, chief commercial officer (CCO) at Newcastle United, said the partnership will help the club provide benefits to fans across the globe.
Sportsbet.io will work with the club to create content and incentives to drive fan engagement.
Silverstone commented: “Having previously worked with Sportsbet.io, I have seen first-hand how they engage with supporters, breaking boundaries to activate new ideas. Sportsbet.io is a great addition to our growing family of partners and a one which will excite our global fan base.”
Tim Heath, the founder of Yolo Group, added: “We are absolutely delighted to partner with Newcastle United – a milestone moment for both organisations.
“This partnership represents an incredible opportunity to connect with fans not just locally but across the globe. We share a common vision to push the boundaries of digital innovation in the sports industry and we are thrilled to work hand in hand with the club to create unforgettable moments for these dedicated supporters worldwide.”
Kalus Kenny Intelex and ISG brokered the deal.
The Newcastle United partnership adds to Sportsbet.io’s prominent position in English football.
The operator is the front-of-shirt sponsor of Southampton and holds a partnership with Arsenal.