Sportsbet.io inks three-year Southampton sponsorship extension

Sportsbet.io has agreed a three-year extension of its sponsorship deal with Premier League side Southampton which will see the brand continue as the club’s main partner and front-of-shirt sponsor.

The deal is the biggest in the club’s history and will include payment to the club of bonuses in bitcoin at the end of each season depending on the team’s on-pitch performance.

The Coingaming Group-owned brand became Southampton’s main shirt sponsor in August 2020 when the club’s deal with Chinese sports marketing site LD Sports collapsed.

Since taking over as sponsor, Sportsbet.io has pursued a responsible gambling-led agenda, including the ‘Listen To The Saint In You’ campaign, which featured a number of Saints players encouraging fans to consider the risks before placing a bet.

In March, Sportsbet.io donated its sponsorship for the Premier League clash with Burnley to the Saints Foundation, an organisation which works to advance community projects in the local area.

“Our first season as Southampton FC’s main club partner has already exceeded all expectations,” Coingaming Group CEO Maarja Pärt said.

“We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years.

“From the beginning, Southampton have been a perfect match for the fun, fast and fair way we do things at Sportsbet.io.

“We can’t wait to continue this journey with the Saints, and we’ll be doing everything we can to support the team and its community into the future,” Pärt added.

Picture Credit: Southampton FC