Sportsbet integrates customer-facing data tool
Paddy Power Betfair Australian subsidiary joins Ladbrokes in signing deal with data supplier iSport Genius
Sportsbet has signed a deal with iSport Genius to add its sports-data insights tool for customers betting on the AFL, NRL and European football.
‘The Locker Room’ data platform is a powerful data proposition tool that educates customers about their choice of bet by converting data into sporting insights.
The deal with the Australian sportsbook follows a similar partnership signed by Ladbrokes in January 2016.
The iSport Genius product will be available on Sportsbet mobile from late August to coincide with the finals of the Australian Football League and the National Rugby League.
The data tool will also cover major European football competitions.
Nathan Rothschild, co-founder and partner at iSport Genius, said: “Our deal with Sportsbet is another significant vote of confidence in iSport Genius.
“Our product will now be available to more punters in Australia than ever before.”