Sports tech start-up hires former Don Best trader as business development chief
Matt Leightman spent the last year as an in-play trader in Las Vegas and will bring betting and finance knowledge to the firm
Sports trading platform BallStreet Trading has hired former Don Best trader Matt Leightman to lead its business development efforts as the firm looks to expand its player-base.
Leightman spent the last year as an in-play trader at Don Best Sports in Las Vegas and joins the firm to establish new commercial opportunities, including offering ad space within the free-to-play app.
His background is in business administration and finance, having recently obtained a degree from the Ohio State University.
Co-founder Scott San Emeterio told EGR: “Matt can really drive new people when they join [the firm] because I don’t know how many people will have a basic understanding across the gaming, finance and sports platforms.
San Emeterio said the firm, which launched its financial market style trading app earlier this year, was now in a position to scale its platform and hire new people.
“Our number one goal for the year is to scale and bring new players to the platform and number two is going to be to build out our team on the tech and business side,” San Emeterio said.
Leightman will work remotely in Las Vegas to leverage the city’s betting talent pool.
The BallStreet app uses an in-house developed real-time prediction model to let users trade live sporting events.
San Emeterio previously told EGR the app aimed to give young, savvy sports fans a new way to approach the betting market.
“I think we have an opportunity to create something great here. I think the American betting markets will ultimately develop in a market format where the players feel they have an advantage over simply paying -110 to a sportsbook,” he said.
The BallStreet app uses an in-house developed real-time prediction model to let users trade live sporting events.