Sportradar to provide marketing data solution to NFL franchises
New York Jets and Baltimore Ravens to tap into data provider’s marketing tech to boost customer acquisition efforts
Sportradar has partnered up with the NFL’s New York Jets and Baltimore Ravens in an effort to maximize the teams’ marketing performance as they secure sports betting sponsorships.
The sports data provider’s marketing solution will help enhance and refine the sponsorship and affiliate marketing strategies of both franchises via data-driven content.
The teams will also be able to better personalize the fan experience and boost customer acquisition via Sportradar’s technology.
The Baltimore Ravens this week secured a sponsorship deal with BetMGM, just as the Maryland governor signed sports betting into law.
The New York Jets also has relationships with BetMGM and FanDuel.
Jeff Fernandez, VP for business development and ventures for the New York Jets, said: “This innovative relationship with Sportradar will allow the New York Jets to optimize the overall performance of our legal sports betting partners, both inside and outside of our ecosystem.
“The ability to engage, acquire, convert, and retain customers in this super competitive and rapidly growing space is of the highest priority for operators,” Fernandez added.
Mike Smith, head of advertising US at Sportradar, said: “Legalized sports betting presents new and unique opportunities for teams, as well as betting operators, and the Jets and Ravens are taking a step in raising the value of their brands for their respective betting sponsors.”