Sportradar praises Alpha Odds progress in 2023 as product secures ISAE accreditation
Sports betting supplier notes an average 10% profit jump across operator network in last 12 months on back of AI-leveraged tool
Sportradar has reported the supplier’s Alpha Odds service has seen average profit at the group’s operator partners jump 10% last year.
The product, which launched in 2022, has more than 60 operators signed up to the service which aims to generate “bespoke betting prices”.
The model, which is leveraged by AI, combines real-time and predicted liquidity to give operators better trading efficiencies.
Following in-house research across its operator network, Sportradar reported across 17 million betting tickets that operators had adjusted prices in real time to “stabilise their trading operations and improve trading efficiency by 11%”.
Additionally, Sportradar has noted the gains made by operators have been certified by PwC auditors.
In turn, Alpha Odds has secured the International Standard in Assurance Engagements (ISAE) 3402 Type 1 certification for matching and client invoicing calculation systems.
Sportradar said: “The certification recognises the power of Sportradar’s computational practices and provides clients with visibility of key processes that are driven by the performance of the Alpha Odds solution.”
Darren Small, Sportradar SVP of MTS, praised the accreditation from the ISAE as he claimed the product had “transformed” markets since its launch.
He said: “Since Alpha Odds introduction to the market in late 2022, Sportradar has transformed trading betting markets.
“The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate,” he added.