Sportradar inks new rights deal with the Turkish Basketball Federation
Covering the next three seasons, the deal will cover the top two leagues in Turkey as well as all cup competitions
Sportradar has signed a new deal with the Turkish Basketball Federation, which will see its Synergy Automated Camera Systems introduced to 27 venues across the region.
The deal will also allow the sports tech firm to collect data and provide integrity services via its fraud detection system.
This partnership will cover the first-tier Turkish Basketball Super League (BSL), the second-tier Turkish Basketball First League (TBL) and all the cup competitions in Turkey, including the premier cup competition the Turkish Basketball Cup.
Sportradar will start with the international rights to all BSL and TBL games and cups for this season and will have the domestic rights at the beginning of the 2024-25 season.
Jan Pommer, head of sports content and partnerships, EMEA for Sportradar, said: “We are delighted to partner with the TBF to deliver advanced data, analytics and technology solutions to further grow the sport of basketball in Turkey and drive new commercial opportunities by introducing Turkish basketball to a broader and more international audience.”
Hidayet Türkoğlu, CEO of the Turkish Basketball Federation, said: “Today, it’s quite important and necessary to take advantage of technology in sports. By signing this agreement with Sportradar, we will have the opportunity to follow the developmental process of our teams and players by using the features of cutting-edge technology.
“We believe that our partnership with Sportradar will have a great impact on Turkish basketball. This agreement will move Turkish basketball one step forward in accordance with the Turkish Basketball Federation’s aims and vision.”