SportNation strikes partnership extension with oddschecker
Argyll Entertainment sportsbook brand nets 12-month deal to remain on price comparison grid
SportNation has sealed a 12-month partnership extension with odds comparison site oddschecker.
The sportsbook operator has featured on the oddschecker grid since 2018 and will retain its position for at least another year through the new agreement.
SportNation is part of Argyll Entertainment, which was acquired by Malta-headquartered and Nasdaq-listed Esports Entertainment Group (EEG) in 2020.
SportNation’s average monthly oddschecker click-share has increased by 50% since 2019 and it has become a popular brand on the oddschecker, particularly for US sports betting events.
It recently achieved the 10th most betslip clicks on the 2021 US Masters Tournament, which was eventually won by 40/1 shot Hideki Matsuyama.
SportNation commercial VP and director Phil Bell said: “At SportNation, we’re really pleased to continue our strong partnership with oddschecker throughout 2021 and into 2022.
“This gives us the opportunity to showcase our competitive pricing and industry leading rewards programme to the largest sports betting audience in the UK,” he added.
The battle for brand attention and share of wallet on the oddschecker grid is expected to intensify across the UK betting market heading into this summer’s Euro 2020 competition.