Sportium secures regional Manchester City sponsorship
Spanish operator to become official Latam betting partner for Pep Guardiola’s side
Sportium has put pen to paper on a regional sponsorship agreement with Premier League champions Manchester City.
Under the remit of the deal, Sportium will become the club’s official betting partner in Latam.
The operator and club will work together to create co-branded content for customers in the region.
Sportium will also be afford digital and in-stadium branding across City’s social media and at the Ethiad stadium, respectively.
The deal with Sportium marks the latest in a series of sports betting link ups for City, following agreements with LeoVegas and 8Xbet.
Alberto Eljarrat, Sportium CEO, said: “Our brand has always been linked up to top competitions and major sports clubs but this collaboration with Manchester City implies a new step forward for Sportium in our internationalisation journey.
“We feel we share great values with the club, such as effort, integrity and teamwork, and we aim to bring these values to those Spanish-speaking geographies where we are present with our unique omnichannel entertainment offering,” he added.
Dina Ahmad, City Football Group VP global partnership sales, commented: “The new partnership not only allows us build on our growth and reach new audiences in Latin America, but bring them closer to the club through unique content and experience.”