Sporting Solutions to tap Stats Perform for in-play tennis pricing
Supplier to use data giant’s Women’s Tennis Association agreement to support sportsbook and lottery operators
Sportsbook and lottery supplier Sporting Solutions has inked a data-sharing agreement with industry giant Stats Perform.
Under the agreement, Sporting Solutions will be able to provide its customers with a fully automated pricing and risk management solution for in-play tennis, thanks to Stats Perform’s recent landmark agreement with the Women’s Tennis Association (WTA).
Sporting Solutions is set to provide in-play pricing for around 80 tournaments per year for its tier-one sportsbook and lottery partners across the world.
Stats Perform put pen to paper on the long-term data deal with the WTA in November, with the agreement boasting the use of umpire-derived data for the first time, which will afford Stats Perform access to data down to rally and shot level.
Ed Peace, Sporting Solutions MD, said: “The increasingly high-profile nature and competitiveness of the WTA tennis tour make it part of a must-have offering for our global portfolio of tier-one and lottery sportsbooks, and we’re delighted to continue using official date to underpin our pricing and risk management solution.
Shane Gannon, Stats Perform SVP of B2B and strategic partnerships, added: “Sporting Solutions is a high calibre, progressively-minded pricing and risk management supplier and a long-term partner of our premium ultrafast betting data service. Their reputation for innovation means we’re delighted, but not surprised, that they immediately saw the impact our new official WTA data would have on the tennis betting experiences of their lottery and sportsbook customers.”
EGR Technology held an exclusive interview with Stats Perform chief commercial officer Andrew Ashenden last month where he explained the nuances of the WTA deal in further detail.